Realities shift.
There are some things to be learned the hard
way, and some the easy. I often opt for the hard
way in life but not everything ought to be
difficult. Someone recommended I read the
book Oversubscribed by Daniel Priestly.
Frankly speaking, my brain is playing dials
trying to remember what I best took from the
book. There’s this quote that I absolutely loved.
“People don’t buy what you want to sell. They buy
what others want to buy.”
This mindset has helped me internalize the
message of the book, so here’s my best attempt
at helping YOU understand what I now know.
You can be very skilled and underpaid for your
craft. You can also be very unskilled and
overpaid for your craft. The secret is learning
what it means to be “Oversubscribed.”
A lot of people build brands just to build brands,
and that’s why they get what a lot of people get.
FAILURE!
In order to have influence and a ready market,
a business must become oversubscribed. This
means creating your own market, and learning
how to control and speak with your audience to
deliver results that surprise them with joy.
This book taught me that wealth comes like
waves, and the best way to it is through the
creation of products and powerfully engaging
campaigns. These campaigns come from the
stories you tell.
stories you tell.
Campaigns are the main meat to becoming
oversubscribed, and powerful ones are the
result of expert planning and engagement with
your audience to gauge how you can provide
them with the most value.
them with the most value.
For example. When Apple wants to release a
new iPhone, you don’t just wake up to Random
“IPhone XXs” at best buy. We usually get
interviews, podcasts, and press conferences
about the release of the phone and the qualities
they hold that will have genuine positive impact
on our lives. By the time the phone is released,
on our lives. By the time the phone is released,
people are just foaming at the mouth for it...
Because they see the value of the new tech.
Because they see the value of the new tech.
Having learned this, the world starts changing a
bit. I can’t look at a business the same
anymore, and I thought it was obvious before…
but it’s blatant now. Luck is a skill, and for most
businesses to thrive… understanding that
winning is done through attraction becomes a
genuine superpower.
genuine superpower.